2005's Word of the Year - Truthiness

From the American Dialect Society

In its 16th annual words of the year vote, the American Dialect Society voted truthiness as the word of the year. Recently popularized on the Colbert Report, a satirical mock news show on the Comedy Central television channel, truthiness refers to the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true. As Stephen Colbert put it, “I don't trust books. They're all fact, no heart.” Other meanings of the word date as far
back as 1824.

...............

Would that make truthiness the mental precursor to hubris?